Convergence means bringing two or more functions into one product for example a mobile phone,ipad .
The advantage of this is that you can do more than one thing on it and get more out of the product.Multiplatform brands are also an example of convergence such as the Internet, radio, TV and magazines. This is why within my magazine i have to advertise a website.
The reason why music magazines don't discourage convergance is because of they didnt imbrace it they would loose alot of its audiance
No comments:
Post a Comment