reader profile

General

Male – 80%

Female – 20 %

Average age- 16-19

Still studying – 90 %

Work full time-10 %

In the last 12 months emceeing readers have bought on average

32 albums

35 singles

75% of albums are downloaded

90 % of singles are downloaded

70 % own an iPod or an mp3 pl35 singles

75% of albums are downloaded

90 % of singles are downloaded

70 % own an iPod or an mp3 player

30 % own a cd player

70 % own a digital radio

Gigs and events

65 % go to gigs regularly

50 % go to at least 1 festival per year

70 % believe music has a big impact on their lives

80 % believe reviews are able to see beyond the promotion if an artist

90 % agree they like to listen to new artists